Protect yourself against floods


Danger ... Incoming Hype!

I am sure you are now being flooded withabout becoming an affiliate and
offers for the latest and greatest bigpromoting your product. Offer people
ticket program created by a guru.with big lists an extra payout.
This week, for example, Joel CommCreate a leaderboard for affiliates so
announced the release of his Adsensethey can see who is making the most
templates package. Within the last fewmoney. Most big name marketers aren't
days I can honestly say I have beenmotivated by money, but by competition.
completely and utterly flooded withBy playing the big names off against
emails about it – I've literallyeach other through this leaderboard you
had forty or fifty different emails fromcan get them promoting your program to
different marketers.their list repeatedly.
Literally everyone has jumped on theMake sure that you have your website and
bandwagon. Almost every marketer, gurudownload hosted on a dedicated (NOT
and IM site owner has been pushing thisshared) server. This makes sure you
program to earn a bit of commission.don't upset your hosting company by
And before you read on … I'm notusing too many resources and get your
promoting it to you! There's no salessite shut down. Always, always, always
pitch within.over estimate how much you will need and
I'm not writing to guru bash orget more than you think you will need.
criticise people with big productThis ensures you will be able to meet
launches. I'm not writing because I amdemand and keep your site up.
envious of their success or frustratedMake sure that you have sufficient
with my inbox being filled up.bandwidth to cope with demand. Not only
What I am writing to you for is tofor downloads, but for page views as
analyse this product launch so we canwell. The last thing you need is for
learn how to improve our own launchesyour site to be unavailable and for
and businesses.money to be lost.
Joel Comm has performed a text bookWhether you are using your own merchant
launch of his product and you know asaccount or a third party payment
well as I do it will sell out in a fewprocessor, make sure they are aware of
days and make Joel, and his affiliates,the launch and that you will be getting
a fortune.money into your account. Some of these
Many people do criticise these bigcompanies will shut you down if they
launches, and in the same breath wishthink you're account is being used for
they could be making more money on line.suspicious purposes.
I am a practitioner of Neuro LinguisticIf any of these above three happen then
Programming (NLP) and a big fan ofall your hard work preparing for your
modelling. Modelling is where you learnproduct launch will be lost. It's vital
from watching and then emulating otherto be prepared for your launch and to
people. Our kids do this all the timeensure your server will stay up.
– it's how they learn.I can remember a colleague recently
We can learn from people like Joel howreleasing a piece of software and it
to launch our products and improve oursold incredibly well. In just a few
business and profits.hours he'd brought in thousands of
Firstly make sure you have identified adollars of pure profit and then his
good niche in the market and havepayment processor shut him down for
created a product with high perceived"suspicious" activity. It caused a very
value. Joel's product is on just 2 CD'ssleepless night and a lot of lost
yet he value's it at over $32,000!profit.
Next prepare lots of affiliate resourcesA successful, well planned product
such as pre-written emails. Don't justlaunch can make the difference between a
prepare one, but prepare a few to buildmillion dollar day and your product
up to the launch and then some postlaunch falling flat on its face.
launch emails too. This makes sure yourWhen you see one of these big product
affiliates can maximise their earningslaunches come by, don't grumble and moan
(and yours too).about it. Instead, examine the product
Ensure that you sales copy and affiliatelaunch and learn from it. One day you
resources are professionally written andmay well be performing a similar launch
really sizzle.and be on the other side of the fence.
Next approach everyone you can think of



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