| I am sure you are now being flooded with offers for | | | | Next approach everyone you can think of about |
| the latest and greatest big ticket program created by | | | | becoming an affiliate and promoting your product. |
| a guru. | | | | Offer people with big lists an extra payout. |
| This week, for example, Joel Comm announced the | | | | Create a leaderboard for affiliates so they can see |
| release of his Adsense templates package. Within the | | | | who is making the most money. Most big name |
| last few days I can honestly say I have been | | | | marketers aren't motivated by money, but by |
| completely and utterly flooded with emails about it | | | | competition. By playing the big names off against each |
| – I've literally had forty or fifty different emails | | | | other through this leaderboard you can get them |
| from different marketers. | | | | promoting your program to their list repeatedly. |
| Literally everyone has jumped on the bandwagon. | | | | Make sure that you have your website and download |
| Almost every marketer, guru and IM site owner has | | | | hosted on a dedicated (NOT shared) server. This |
| been pushing this program to earn a bit of commission. | | | | makes sure you don't upset your hosting company by |
| And before you read on … I'm not promoting it | | | | using too many resources and get your site shut |
| to you! There's no sales pitch within. | | | | down. Always, always, always over estimate how |
| I'm not writing to guru bash or criticise people with big | | | | much you will need and get more than you think you |
| product launches. I'm not writing because I am envious | | | | will need. This ensures you will be able to meet |
| of their success or frustrated with my inbox being filled | | | | demand and keep your site up. |
| up. | | | | Make sure that you have sufficient bandwidth to cope |
| What I am writing to you for is to analyse this product | | | | with demand. Not only for downloads, but for page |
| launch so we can learn how to improve our own | | | | views as well. The last thing you need is for your site |
| launches and businesses. | | | | to be unavailable and for money to be lost. |
| Joel Comm has performed a text book launch of his | | | | Whether you are using your own merchant account or |
| product and you know as well as I do it will sell out in a | | | | a third party payment processor, make sure they are |
| few days and make Joel, and his affiliates, a fortune. | | | | aware of the launch and that you will be getting |
| Many people do criticise these big launches, and in the | | | | money into your account. Some of these companies |
| same breath wish they could be making more money | | | | will shut you down if they think you're account is being |
| on line. | | | | used for suspicious purposes. |
| I am a practitioner of Neuro Linguistic Programming | | | | If any of these above three happen then all your hard |
| (NLP) and a big fan of modelling. Modelling is where | | | | work preparing for your product launch will be lost. It's |
| you learn from watching and then emulating other | | | | vital to be prepared for your launch and to ensure your |
| people. Our kids do this all the time – it's how | | | | server will stay up. |
| they learn. | | | | I can remember a colleague recently releasing a piece |
| We can learn from people like Joel how to launch our | | | | of software and it sold incredibly well. In just a few |
| products and improve our business and profits. | | | | hours he'd brought in thousands of dollars of pure profit |
| Firstly make sure you have identified a good niche in | | | | and then his payment processor shut him down for |
| the market and have created a product with high | | | | "suspicious" activity. It caused a very sleepless night |
| perceived value. Joel's product is on just 2 CD's yet he | | | | and a lot of lost profit. |
| value's it at over $32,000! | | | | A successful, well planned product launch can make |
| Next prepare lots of affiliate resources such as | | | | the difference between a million dollar day and your |
| pre-written emails. Don't just prepare one, but prepare | | | | product launch falling flat on its face. |
| a few to build up to the launch and then some post | | | | When you see one of these big product launches |
| launch emails too. This makes sure your affiliates can | | | | come by, don't grumble and moan about it. Instead, |
| maximise their earnings (and yours too). | | | | examine the product launch and learn from it. One day |
| Ensure that you sales copy and affiliate resources are | | | | you may well be performing a similar launch and be on |
| professionally written and really sizzle. | | | | the other side of the fence. |