Protect yourself against floods
 

 

Article #369: Danger ... Incoming Hype!

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I am sure you are now being flooded with Next approach everyone you can think of
offers for the latest and greatest big about becoming an affiliate and promoting
ticket program created by a guru. your product. Offer people with big
This week, for example, Joel Comm lists an extra payout.
announced the release of his Adsense Create a leaderboard for affiliates so
templates package. Within the last few they can see who is making the most
days I can honestly say I have been money. Most big name marketers aren't
completely and utterly flooded with motivated by money, but by competition.
emails about it – I've literally By playing the big names off against each
had forty or fifty different emails from other through this leaderboard you can
different marketers. get them promoting your program to their
Literally everyone has jumped on the list repeatedly.
bandwagon. Almost every marketer, guru Make sure that you have your website and
and IM site owner has been pushing this download hosted on a dedicated (NOT
program to earn a bit of commission. shared) server. This makes sure you
And before you read on … I'm not don't upset your hosting company by using
promoting it to you! There's no sales too many resources and get your site shut
pitch within. down. Always, always, always over
I'm not writing to guru bash or criticise estimate how much you will need and get
people with big product launches. I'm more than you think you will need. This
not writing because I am envious of their ensures you will be able to meet demand
success or frustrated with my inbox being and keep your site up.
filled up. Make sure that you have sufficient
What I am writing to you for is to bandwidth to cope with demand. Not only
analyse this product launch so we can for downloads, but for page views as
learn how to improve our own launches and well. The last thing you need is for
businesses. your site to be unavailable and for money
Joel Comm has performed a text book to be lost.
launch of his product and you know as Whether you are using your own merchant
well as I do it will sell out in a few account or a third party payment
days and make Joel, and his affiliates, a processor, make sure they are aware of
fortune. the launch and that you will be getting
Many people do criticise these big money into your account. Some of these
launches, and in the same breath wish companies will shut you down if they
they could be making more money on line. think you're account is being used for
I am a practitioner of Neuro Linguistic suspicious purposes.
Programming (NLP) and a big fan of If any of these above three happen then
modelling. Modelling is where you learn all your hard work preparing for your
from watching and then emulating other product launch will be lost. It's vital
people. Our kids do this all the time to be prepared for your launch and to
– it's how they learn. ensure your server will stay up.
We can learn from people like Joel how to I can remember a colleague recently
launch our products and improve our releasing a piece of software and it sold
business and profits. incredibly well. In just a few hours
Firstly make sure you have identified a he'd brought in thousands of dollars of
good niche in the market and have created pure profit and then his payment
a product with high perceived value. processor shut him down for "suspicious"
Joel's product is on just 2 CD's yet he activity. It caused a very sleepless
value's it at over $32,000! night and a lot of lost profit.
Next prepare lots of affiliate resources A successful, well planned product launch
such as pre-written emails. Don't just can make the difference between a million
prepare one, but prepare a few to build dollar day and your product launch
up to the launch and then some post falling flat on its face.
launch emails too. This makes sure your When you see one of these big product
affiliates can maximise their earnings launches come by, don't grumble and moan
(and yours too). about it. Instead, examine the product
Ensure that you sales copy and affiliate launch and learn from it. One day you
resources are professionally written and may well be performing a similar launch
really sizzle. and be on the other side of the fence.






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