| I am sure you are now being flooded with | | | | really sizzle. |
| offers for the latest and greatest big ticket | | | | |
| program created by a guru. | | | | Next approach everyone you can think of about |
| | | | becoming an affiliate and promoting your |
| This week, for example, Joel Comm announced | | | | product. Offer people with big lists an |
| the release of his Adsense templates package. | | | | extra payout. |
| Within the last few days I can honestly say | | | | |
| I have been completely and utterly flooded | | | | Create a leaderboard for affiliates so they |
| with emails about it – I've literally | | | | can see who is making the most money. Most |
| had forty or fifty different emails from | | | | big name marketers aren't motivated by money, |
| different marketers. | | | | but by competition. By playing the big names |
| | | | off against each other through this |
| Literally everyone has jumped on the | | | | leaderboard you can get them promoting your |
| bandwagon. Almost every marketer, guru and | | | | program to their list repeatedly. |
| IM site owner has been pushing this program | | | | |
| to earn a bit of commission. | | | | Make sure that you have your website and |
| | | | download hosted on a dedicated (NOT shared) |
| And before you read on … I'm not | | | | server. This makes sure you don't upset your |
| promoting it to you! There's no sales pitch | | | | hosting company by using too many resources |
| within. | | | | and get your site shut down. Always, always, |
| | | | always over estimate how much you will need |
| I'm not writing to guru bash or criticise | | | | and get more than you think you will need. |
| people with big product launches. I'm not | | | | This ensures you will be able to meet demand |
| writing because I am envious of their success | | | | and keep your site up. |
| or frustrated with my inbox being filled up. | | | | |
| | | | Make sure that you have sufficient bandwidth |
| What I am writing to you for is to analyse | | | | to cope with demand. Not only for downloads, |
| this product launch so we can learn how to | | | | but for page views as well. The last thing |
| improve our own launches and businesses. | | | | you need is for your site to be unavailable |
| | | | and for money to be lost. |
| Joel Comm has performed a text book launch of | | | | |
| his product and you know as well as I do it | | | | Whether you are using your own merchant |
| will sell out in a few days and make Joel, | | | | account or a third party payment processor, |
| and his affiliates, a fortune. | | | | make sure they are aware of the launch and |
| | | | that you will be getting money into your |
| Many people do criticise these big launches, | | | | account. Some of these companies will shut |
| and in the same breath wish they could be | | | | you down if they think you're account is |
| making more money on line. | | | | being used for suspicious purposes. |
| | | | |
| I am a practitioner of Neuro Linguistic | | | | If any of these above three happen then all |
| Programming (NLP) and a big fan of modelling. | | | | your hard work preparing for your product |
| Modelling is where you learn from watching | | | | launch will be lost. It's vital to be |
| and then emulating other people. Our kids do | | | | prepared for your launch and to ensure your |
| this all the time – it's how they | | | | server will stay up. |
| learn. | | | | |
| | | | I can remember a colleague recently releasing |
| We can learn from people like Joel how to | | | | a piece of software and it sold incredibly |
| launch our products and improve our business | | | | well. In just a few hours he'd brought in |
| and profits. | | | | thousands of dollars of pure profit and then |
| | | | his payment processor shut him down for |
| Firstly make sure you have identified a good | | | | "suspicious" activity. It caused a very |
| niche in the market and have created a | | | | sleepless night and a lot of lost profit. |
| product with high perceived value. Joel's | | | | |
| product is on just 2 CD's yet he value's it | | | | A successful, well planned product launch can |
| at over $32,000! | | | | make the difference between a million dollar |
| | | | day and your product launch falling flat on |
| Next prepare lots of affiliate resources such | | | | its face. |
| as pre-written emails. Don't just prepare | | | | |
| one, but prepare a few to build up to the | | | | When you see one of these big product |
| launch and then some post launch emails too. | | | | launches come by, don't grumble and moan |
| This makes sure your affiliates can maximise | | | | about it. Instead, examine the product |
| their earnings (and yours too). | | | | launch and learn from it. One day you may |
| | | | well be performing a similar launch and be on |
| Ensure that you sales copy and affiliate | | | | the other side of the fence. |
| resources are professionally written and | | | | |