| I am sure you are now being flooded with | | | | about becoming an affiliate and |
| offers for the latest and greatest big | | | | promoting your product. Offer people |
| ticket program created by a guru. | | | | with big lists an extra payout. |
| This week, for example, Joel Comm | | | | Create a leaderboard for affiliates so |
| announced the release of his Adsense | | | | they can see who is making the most |
| templates package. Within the last few | | | | money. Most big name marketers aren't |
| days I can honestly say I have been | | | | motivated by money, but by competition. |
| completely and utterly flooded with | | | | By playing the big names off against |
| emails about it – I've literally | | | | each other through this leaderboard you |
| had forty or fifty different emails from | | | | can get them promoting your program to |
| different marketers. | | | | their list repeatedly. |
| Literally everyone has jumped on the | | | | Make sure that you have your website and |
| bandwagon. Almost every marketer, guru | | | | download hosted on a dedicated (NOT |
| and IM site owner has been pushing this | | | | shared) server. This makes sure you |
| program to earn a bit of commission. | | | | don't upset your hosting company by |
| And before you read on … I'm not | | | | using too many resources and get your |
| promoting it to you! There's no sales | | | | site shut down. Always, always, always |
| pitch within. | | | | over estimate how much you will need and |
| I'm not writing to guru bash or | | | | get more than you think you will need. |
| criticise people with big product | | | | This ensures you will be able to meet |
| launches. I'm not writing because I am | | | | demand and keep your site up. |
| envious of their success or frustrated | | | | Make sure that you have sufficient |
| with my inbox being filled up. | | | | bandwidth to cope with demand. Not only |
| What I am writing to you for is to | | | | for downloads, but for page views as |
| analyse this product launch so we can | | | | well. The last thing you need is for |
| learn how to improve our own launches | | | | your site to be unavailable and for |
| and businesses. | | | | money to be lost. |
| Joel Comm has performed a text book | | | | Whether you are using your own merchant |
| launch of his product and you know as | | | | account or a third party payment |
| well as I do it will sell out in a few | | | | processor, make sure they are aware of |
| days and make Joel, and his affiliates, | | | | the launch and that you will be getting |
| a fortune. | | | | money into your account. Some of these |
| Many people do criticise these big | | | | companies will shut you down if they |
| launches, and in the same breath wish | | | | think you're account is being used for |
| they could be making more money on line. | | | | suspicious purposes. |
| I am a practitioner of Neuro Linguistic | | | | If any of these above three happen then |
| Programming (NLP) and a big fan of | | | | all your hard work preparing for your |
| modelling. Modelling is where you learn | | | | product launch will be lost. It's vital |
| from watching and then emulating other | | | | to be prepared for your launch and to |
| people. Our kids do this all the time | | | | ensure your server will stay up. |
| – it's how they learn. | | | | I can remember a colleague recently |
| We can learn from people like Joel how | | | | releasing a piece of software and it |
| to launch our products and improve our | | | | sold incredibly well. In just a few |
| business and profits. | | | | hours he'd brought in thousands of |
| Firstly make sure you have identified a | | | | dollars of pure profit and then his |
| good niche in the market and have | | | | payment processor shut him down for |
| created a product with high perceived | | | | "suspicious" activity. It caused a very |
| value. Joel's product is on just 2 CD's | | | | sleepless night and a lot of lost |
| yet he value's it at over $32,000! | | | | profit. |
| Next prepare lots of affiliate resources | | | | A successful, well planned product |
| such as pre-written emails. Don't just | | | | launch can make the difference between a |
| prepare one, but prepare a few to build | | | | million dollar day and your product |
| up to the launch and then some post | | | | launch falling flat on its face. |
| launch emails too. This makes sure your | | | | When you see one of these big product |
| affiliates can maximise their earnings | | | | launches come by, don't grumble and moan |
| (and yours too). | | | | about it. Instead, examine the product |
| Ensure that you sales copy and affiliate | | | | launch and learn from it. One day you |
| resources are professionally written and | | | | may well be performing a similar launch |
| really sizzle. | | | | and be on the other side of the fence. |
| Next approach everyone you can think of | | | | |