Protect yourself against floods


Danger ... Incoming Hype!

I am sure you are now being flooded withreally  sizzle.
offers for the latest and greatest big ticket
program  created  by  a  guru.Next approach everyone you can think of about
becoming an affiliate and promoting your
This week, for example, Joel Comm announcedproduct. Offer people with big lists an
the release of his Adsense templates package.extra  payout.
Within the last few days I can honestly say
I have been completely and utterly floodedCreate a leaderboard for affiliates so they
with emails about it – I've literallycan see who is making the most money. Most
had forty or fifty different emails frombig name marketers aren't motivated by money,
different  marketers.but by competition. By playing the big names
off against each other through this
Literally everyone has jumped on theleaderboard you can get them promoting your
bandwagon. Almost every marketer, guru andprogram  to  their  list  repeatedly.
IM site owner has been pushing this program
to  earn  a  bit  of  commission.Make sure that you have your website and
download hosted on a dedicated (NOT shared)
And before you read on … I'm notserver. This makes sure you don't upset your
promoting it to you! There's no sales pitchhosting company by using too many resources
within.and get your site shut down. Always, always,
always over estimate how much you will need
I'm not writing to guru bash or criticiseand get more than you think you will need.
people with big product launches. I'm notThis ensures you will be able to meet demand
writing because I am envious of their successand  keep  your  site  up.
or  frustrated with my inbox being filled up.
Make sure that you have sufficient bandwidth
What I am writing to you for is to analyseto cope with demand. Not only for downloads,
this product launch so we can learn how tobut for page views as well. The last thing
improve  our  own  launches  and  businesses.you need is for your site to be unavailable
and  for  money  to  be  lost.
Joel Comm has performed a text book launch of
his product and you know as well as I do itWhether you are using your own merchant
will sell out in a few days and make Joel,account or a third party payment processor,
and  his  affiliates,  a  fortune.make sure they are aware of the launch and
that you will be getting money into your
Many people do criticise these big launches,account. Some of these companies will shut
and in the same breath wish they could beyou down if they think you're account is
making  more  money  on  line.being  used  for  suspicious  purposes.
I am a practitioner of Neuro LinguisticIf any of these above three happen then all
Programming (NLP) and a big fan of modelling.your hard work preparing for your product
Modelling is where you learn from watchinglaunch will be lost. It's vital to be
and then emulating other people. Our kids doprepared for your launch and to ensure your
this all the time – it's how theyserver  will  stay  up.
learn.
I can remember a colleague recently releasing
We can learn from people like Joel how toa piece of software and it sold incredibly
launch our products and improve our businesswell. In just a few hours he'd brought in
and  profits.thousands of dollars of pure profit and then
his payment processor shut him down for
Firstly make sure you have identified a good"suspicious" activity. It caused a very
niche in the market and have created asleepless  night  and  a  lot of lost profit.
product with high perceived value. Joel's
product is on just 2 CD's yet he value's itA successful, well planned product launch can
at  over  $32,000!make the difference between a million dollar
day and your product launch falling flat on
Next prepare lots of affiliate resources suchits  face.
as pre-written emails. Don't just prepare
one, but prepare a few to build up to theWhen you see one of these big product
launch and then some post launch emails too.launches come by, don't grumble and moan
This makes sure your affiliates can maximiseabout it. Instead, examine the product
their  earnings  (and  yours  too).launch and learn from it. One day you may
well be performing a similar launch and be on
Ensure that you sales copy and affiliatethe other side of the fence.
resources are professionally written and



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