| Viral marketing is one of the most powerful marketing | | | | * Affiliate programs that pay members to tell others |
| techniques on the Internet. Yet, many small Internet | | | | about your product or service. |
| entrepreneurs either don't know what it is, or how to | | | | You don't have to be an expert author or programmer |
| use viral marketing to effectively promote their | | | | to create a great viral marketing product. A simple |
| website. | | | | information product which contains valuable information |
| Viral marketing can be one of the most cost-effective | | | | about your niche market or product is all you really |
| marketing techniques and, once you've launched your | | | | need. This can be a simple report that is provided in |
| viral marketing campaign it practically runs on autopilot. | | | | PDF format. |
| There are few types of Internet marketing that can | | | | The key element to making your viral marketing |
| boast both of these features. Search engine | | | | product truly viral is giving people a reason to pass it |
| optimization, Pay Per Click advertising, and so many | | | | along. This might include: |
| other forms of Internet advertising can be time | | | | * A way for them to make money - such as by |
| consuming and costly. Meanwhile, viral marketing costs | | | | reselling your product. |
| little or nothing to implement and, once you get started, | | | | * Advertising space in your article. |
| it can take on a life of its own, continuing to drive | | | | * Entertainment value - joke sites, cartoons, and |
| prospects to your website even when you aren't | | | | games often work this way. We pass them along |
| actively advertising it. | | | | simply because they amuse us. |
| What is Viral Marketing? Viral marketing refers to an | | | | * Tug at their "heart strings" - if your report covers a |
| advertising technique that is spreads from person to | | | | sensitive issue, or one that is very personal to many |
| person - much like a real virus. Viral marketing is | | | | people, then they will pass it along because it offers a |
| word-of-mouth advertising at its best. | | | | solution to a common problem. Recall all the emails |
| Some prime examples of viral marketing include: | | | | about 9/11 that were passed around. |
| * Tell-a-friend scripts that allow visitors to share a | | | | Viral marketing can be a truly powerful part of your |
| website with other people they know through an email. | | | | advertising campaign, especially if you are operating on |
| * Free e-books or software that people share with | | | | a shoestring budget. A little effort and creativity are all |
| each other because of the value of their content. | | | | that you need to get started. |