Successful Networking - Step One - Introduce Yourself Well, Step Two - Get Out of the House!

Lately I've been asking my clients about theirone-start one. Contact a local career coach in your
networking strategy. I've even decided to addarea and ask them if they'd be interested in hosting it.
coaching people on networking strategies to my rosterAs long as they're providing good content and advice,
of services - it's becoming THAT important in this jobthey'll be a huge help to the group. While you're on
economy. Sitting at home, in your fuzzy slippers andmeetup.com, check out other special interest
applying for jobs online just ain't cuttin' it. Here's thegroups-like movie going groups, board games, wine
two-step process to improving your network.aficionados. All of those activities gives you a chance
1. Figure out how to talk about yourself. Check out toto meet new people and broaden your social network.
figure out how you should talk about your experience.Another good option is to take a class, either through
The Wizard takes you through questions like Who youyour school District's Continuing Education program or
are, what you specialize in, what you do, and whya local college. My friend Gilda Bonanno teaches great
you're the best at what you do. (gee..exactly what youclasses in CT on Presentation Skills, (beefing up your
should have on your resume and be talking about in anskills in this area looks awesome on a resume, BTW).
interview...imagine that.) The key is to introduce yourselfYou can also take a business class that interests you
in a way that's memorable so that people rememberat a local community college. Want to explore your
who you are and what you do; and Second of all:options in project management? Then sign up for a
want to help you. You want them to become yourworkshop on that topic.
sales force on the streets looking for jobs for you.Attend association events. It's not enough to be a
Case in point: I have many clients, each one with theirmember of the American Marketing Association and
own unique talents and skills that I enjoy crafting into achecking their job board, you need to show up at a
great resume or helping them highlight in a jobmeeting and charm them with your personality. Looking
interview. Since I know my clients really well, I'vefor a job with a local company? Check out your
always got my radar on for ways to help them. Thistown's Chamber of Commerce meetings. You can
morning I got a follow-up call from someone whoseperuse their list of members to get a feel for the types
resume I'd done several months ago; Tom. He landed,of people who attend. Chances are that you won't be
and then was recently let go through no fault of hisin competition with many other (if any) jobseekers.
own. This afternoon I went to lunch with a currentMake conversation with the businessperson by asking
client, Rick and told him about Tom's background andabout how they're faring in this economy, get their
what he was looking for. Rick gave me a fabulousthoughts on what's happening in the local market. Then
lead that could help Tom. Because I thoroughlyintroduce yourself as someone in transition, and say
understood Tom's background, I was willing to stick mythat you're looking to network with people in x industry
neck out for him and advocate his abilities.or y company. NEVER ask for a job. You're just trying
This is what you need as a jobseeker. You needto get an introduction to someone who has the
advocates. You need to turn people you meet into apotential to help you, either with advice about your skills
sales force who will stick up for you and go the extraor someone who has an idea of other avenues for
mile to help you. Think about recommendations you'veyour job search. People at Chamber meetings are
made to other people about restaurants, dry cleaners,master networkers. Always keep in mind that people
doctor's, etc. What qualities did those people orwill speak up for others whom they know and like.
services have that caused you to speak out aboutWhy does networking work well? The problem now is
them? What made them stand out in your mind? Sincethat hiring managers and recruiters are being flooded
you're now looking to BE recommended, you've got towith resumes for their open postings. It's much easier
exhibit those qualities when meeting people to getfor them to listen to a recommendation from a friend
recommended. You need to turn them into advocatesor co-worker about someone who is a great
for your cause and funnel job leads and ideas back tocandidate, check out your resume and discuss the
you. Will you get some leads that you don't want?position with you. Don't you go to restaurants and buy
Yup. Does it matter in this economy? Nope. Just passcars that other people recommend before you strike
it along to someone else you know who might benefit.out on your own? It's the same decision-process for
2. Look for places where you can now hone thishiring managers.
fabulous sales-pitch of yours. First, look for jobseekerThe trick is that they don't know you unless you make
groups that meet in your area. There's about 4 here inyourself known. Time spent networking is more
Southwestern CT, and I'd imagine that they're poppingproductive than sitting on your couch worrying about
up around the country at this point. You can also go toyour jobsearch.
and look for other jobseeker groups. If there isn't